About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company (Benelux) B.V., which is part of a business we call Affiliate Distribution
About
The Affiliate Distribution Team is a specialized group within the company that focuses on establishing and managing partnerships with Telecom and TV providers such as Ziggo, KPN, T-Mobile, Proximus and Telenet to promote and distribute the Linear TV channels and Disney+. The primary goal of the team is to drive sales, increase brand awareness, and expand market reach by leveraging the reach and influence of affiliates.
Partnership and Contract Management: The team establishes, negotiate, and manages contractual agreements with affiliate partners in relation to ESPN, National Geographic, FOX, 24K, Disney and Disney+ in the Benelux.
Relationship Building: Building and maintaining strong relationships with affiliates is crucial. The team fosters open communication channels, responds to inquiries, and actively engages with several departments of the partners such as content, marketing and sales teams to strengthen partnerships.
Partnership marketing strategy: The team develops and execute trade marketing campaigns with partners with a focus on acquisition and retention for ESPN and Disney+
Training and Support: The team offers guidance and support to affiliates to optimize their promotional efforts. This may include providing training sessions, marketing tips, and best practices to help affiliates achieve better results.
Incentive Programs: The Affiliate Distribution Team may design and implement incentive programs to motivate affiliates to perform at their best. This could include performance-based bonuses, contests, or special promotions to encourage affiliates to drive more sales or leads.
Performance Tracking and Analysis: The Affiliate Distribution Team monitors the performance of individual affiliates and the overall affiliate program. They analyze data, track key performance indicators (KPIs), and use analytics to measure the success of different affiliates and promotional strategies.
Compliance and Legal Matters: The Affiliate Distribution Team ensures that the affiliate program is in compliance with relevant laws, regulations, and industry standards. They work with legal and compliance teams to address any legal issues related to the program.
Market Research and Strategy: The team stays informed about industry trends, competitor affiliate programs, and emerging marketing opportunities. They use this information to devise effective affiliate marketing strategies and stay ahead in the competitive landscape.
The success of the Affiliate Distribution Team is measured by the growth in sales generated through the affiliate network, the expansion of the affiliate program, and the overall positive impact on the company's marketing and distribution efforts.
Our belief
It’s TWDC’s belief and culture that Building a diverse and inclusive workplace is key to creating world-class entertainment and experiences that reflect our audiences around the world. Disney managers are responsible for assessing new talent and making hiring decisions and will have an opportunity to make a significant and positive impact in ensuring our hiring practices are truly inclusive, and equitable recruitment practices are key to our success.
Overall Purpose of the role
The primary goal is to build a strong relationship and partnership to strengthen the product, service and brand position.
Responsibilities
- Building and maintaining a strong relationship with our key distribution partners by creating content marketing, base, upsell, customer lifecycle and loyalty programs for Disney+ and ESPN
- Initiate new brand & trade campaigns via all sales channels (online, retail, mobile, inbound) of our partners
- Identify new opportunities for Affiliate sales as a result of product propositions, new entrants, changing technology and/or delivery systems, etc. and develop sales arguments targeted specifically to address these specialised needs
- Keep fully abreast of new developments, monitor competitive activity and scan the overall environment so as to capitalize on all present and future business opportunities
- Translate research and ratings insights and market trends and developments into commercial opportunities and portfolio
- Liaise with Programming & Marketing to optimise commercial opportunities from early in the process, and to ensure creative ideas have the support and back up based on internal established guidelines
- Manage the trade marketing P&L for specific key accounts
Experiences/ Skills required
- Partnership/ Key account management experience: 3-6 years
- Pro-active and positive attitude: hands on
- Administration experience: good level of excel and power point. Very accurate way of working
- Excellent communicator: manage client relationships internally as well as externally
- Experience in media (TV/ SVOD/ TVOD)
- Degree of fluency (written and spoken) in English
- Team Player
Competencies
Thinks Strategically – clarifies the big picture for others. Ensures that sufficient and timely data is available to support decision-making
Community Effectively - Involves others in gaining support. Uses a variety of influencing and negotiating methods to gain support and align others behind business objectives. Seeks win-win solutions to move the business forward
Collaborates and Partners - Builds a collaborative network. Develops and implements plans that leverage strengths across organizational and geographic boundaries. Develops and maintains an extensive network within the area of expertise. Able to draw upon resources and relationships with people outside of TWDC, to forward business goals
Drives Results - Measures and improves business performance. Carefully thinks through the costs and benefits of different options, and makes decisions based on the business case. Knows when to capitalize on an opportunity or change direction when projects won’t meet desired outcomes.
Exhibits Professional Excellence - Models personal integrity. Acts with integrity when it is not easy to do so. Openly admits and learns from own mistakes or shortcomings; keeps performance commitments in the midst of uncertainty and change; ensures that products and services are of the highest quality, even under pressure.
Additional information
Equal opportunity
The Walt Disney Company Benelux BV is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
